This gallery showcases an assortment of identity marks that I have created for my clients over the years. When creating a brand mark I begin by learning my client's personal story and I then immerse myself in the product or service they represent. Next I survey the competitive landscape and discuss with my client how they want to position their company within that landscape. Once the research phase is complete I create a design brief so that we make sure the logo concept achieves our stated goals.

Finally, all of my logo designs must meet my standards checklist. They must be distinctive, simple, versatile and just as readable whether bw and or large and small. 

I truly enjoy the process of boiling down the essence of a company to it's most basic form: a brand mark. 

My Role:  Design
Agency:  Ten Speed Design
Client:  Assorted