No dream deferred campaign

COVID-19 has disrupted learning across the country and amplified already existing racial and socioeconomic inequities and many students are considering changing their plans for after high school because of the pandemic.

The Gates Foundation and partners created the #NoDreamDeferred campaign in an effort to support those students through relationship-based services to keep them on their path to an education after high school. To that end the Gates Foundation engaged me to work on the campaign look and feel (brand mark, color palette and graphic details) for the campaign which launched August 2020.

___
My role:
Brand Mark, Look and Feel Campaign Design
Client: Bill and Melinda Gates Foundation